Brill Creative was proud to be chosen by Fifth Third Bank in April 2011 to introduce the banking leader’s new student banking program. The team immediately rolled up their sleeves and got to work. After all, college students are bombarded every moment of the day by alluring advertising messages, especially from financial institutions. Brill Creative was not going to let Fifth Third Bank’s program be yet another voice in that noisy space. It was time to be CREATIVE!
In a day long work session, Brill’s team knocked out three concepts, each with strong messages that focused on program benefits.
Dan Brill and his team climbed the Fifth Third tower to present their concepts, enthusiastic and confident that one would emerge victorious and be exactly on point with Fifth Third’s needs. And that’s just what happened…
“The Card That Rocks”
Back at their creative hub, the Brill Creative team went to work refining layouts, writing copy, and arranging photos shoots. In fact, Dan Brill and renowned music photographer Jason Koerner (Jason Koerner’s Facebook Page) met up in Miami, Florida in early summer to direct a photo shoot specifically for the Fifth Third project. The images from that photo session became the essence for what would be the “Card That Rocks” campaign.
Just this past week, Fifth Third launched the campaign to select campuses in the region. CLICK HERE for on-scene photos of the launch at Cedarville University.
The kick-off was a huge success and Fifth Third couldn’t be happier with the marketing and design performance of Brill Creative.
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